Benefits of traditional and virtual home staging

As you may already know, marketing a home can be a challenging business; marketing a vacant home can be even more challenging. When a home is vacant or surrounded by clutter, buyers are often uninspired by the space, leaving them without a frame of reference and putting more focus on negative details.  When a home is staged, the perceived value of the listing increases and buyers can mentally see themselves living in the home.

The National Association of Realtors claims that 90 percent of buyers start their search online, so it is critical to present a listing in the best light possible. So before listing photos that are not ready to sell your clients home, schedule a consultation with a professional home stager.

Make a home stand out from the cluttered or vacant homes on the market. Even the homes that have been virtually staged, leave buyers to believe that the listing is unoriginal because only the photos are staged, not the tangible listing. However, with the evolving landscape of real estate marketing, the online presence of a home is becoming more important. Keep in mind that virtual staging is not a way to replace traditional home staging services but a more economical marketing tool for agents and sellers to be able to show buyers the potential of a home, digitally.

So what is the staging verdict? Professional home staging will help real estate professionals optimize their listings and attain a competitive edge. As a professional home stager and real estate manager, my company believes in staging, both traditional and virtual that abides by the Realtor code of ethics of a true representation of the property.

Home Staging is Affordable - Including a consultation and/or staging in your real estate marketing package is affordable and often results in the client doing more to emphasize the better features.

Two Hour Working Consultation - Recommendations for preparing the home for marketing, key hands-on staging as time permits and a proposal for further staging so the client can then choose to follow-up on their own

Half or Full Day Hands-on Staging - This can follow consultation or be combined as a consultation/staging day. This package is perfect for preparing for an Open House or your professional photographer’s phot shoot.

Vacant Home Staging is also available

Agent Discount - applies to all services even if you’d rather your sellers pay for the staging. Simply, refer them to us as your clients, they’ll receive your agent discount pricing.

Please contact us fr pricing and to schedule a consultation.

How Concierge Services Can Improve Your Bottom Line

Employers today are increasingly looking to enhance their benefit programs to become an “Employer of Choice.” Achieving and maintaining this status can prove to be difficult as the cost of benefits rise.

What can employers do additionally that will best serve the majority of their diverse workforce? What benefit programs will have the most impact on productivity, morale, recruitment and retention, and be cost-effective to offer? Concierge services may be the answer.

Why Offer a Concierge Program?
Concierge programs are becoming increasingly popular for companies of all sizes. The reason—the variety of services provided within a concierge program appeal to all socioeconomic groups, genders, and ages of employees. Whether targeting the needs of an aging workforce, or Generation X or Y, these programs help employees better balance their work and personal lives by providing personal assistance and fulfilling any requests.

Over the years, more and more research has been done assessing the value and return on investment of concierge programs. Based on the latest research by The Premier Concierge the impact of these programs is tremendous. The following concierge statistics will give you an idea of how these programs can positively impact your workforce.

Concierge Statistics

• 85% of survey respondents stated that the concierge service has enabled them to be more productive at work.

• Over 90% of employees who used the service would recommend it to a colleague and would be very likely to use the service again.

• For companies with less than 3,000 employees, we saved an average of 300 hours per month which equates to tens of thousands of dollars in productivity savings.

What Does a Concierge Program Offer?
A concierge service consists of a variety of programs. Common services offered include: securing tickets to plays, concerts and sporting events; making travel arrangements; arranging for transportation and restaurant reservations; providing resources for home and car maintenance (plumbers, landscapers, house cleaners, mechanics); providing pet care and relocation assistance; and offering gifts, flowers and hard to find items. In addition, running employees’ personal errands is a great time saver. These tasks can include picking up prescriptions; getting new tires put on a car; overseeing a plumber at the employees’ residence; food and gift shopping; shipping packages; and much more! Discounted programs, such as theme park tickets; car rentals; ski resorts; spas, fitness centers, and retailers can also be provided.

An effective concierge program can be offered in a variety of ways. These include online (through a co-branded Web site), 24/7 telephonic access (via an 800 number), or on-site (by providing full-time or part-time concierges and errand runners).

Concierge services tend to have higher utilization than most benefit programs. Average annual utilization for employers with 1,000 or more employees is 30–50% for the first year, and higher (over 100%) in subsequent years, as awareness spreads. Smaller organizations can achieve even higher usage (300-400% annually). Communicating these programs is key to achieving a high level of usage. Effective communications include varied methods, such as brochures, wallet cards, posters, flyers, newsletters, e-mail blasts, management and employee orientations, and on-site visibility events (Health Fairs, Open Enrollments, and New Hire Orientations).

Examples of companies who have successfully implemented concierge programs are varied. High tech, bio tech, law firms, health care organizations, financial and professional services are among the many industries whose employees benefit from these programs. And size doesn’t matter—companies as small as 20 employees to those with over 100,000 employees can utilize these services.

How Cost-Effective Are Concierge Services?
Employers can easily offer a cost-effective concierge program. Many companies start by providing a telephonic and/or web-based service and gradually add on-site concierges and/or errand runners (for selected locations) as their needs and budgets change. Offering on-site staff definitely results in a more personalized program with higher utilization and a more compelling return on investment.

Typically, concierge programs are employer sponsored and are priced based on the total number of employees, services offered and anticipated utilization. There is also a start-up fee for a customized web site and all of the initial communications materials.

Examples of unique concierge requests and client testimonials from The Premier Concierge users include:

• Fulfilling a Manager’s request to deliver $100 worth of bagels, donuts, and pastries to the office by 8 a.m. (the call came in at 7:15 a.m. that same morning).

• Securing hard-to-get concert for the birthday of an employee’s wife

The Momprenuer

So You Want To be a “Mompreneur.”

Most don’t equate motherhood with entrepreneurship but for many new moms it leads to just that. It’s a struggle to balance being a mother, spouse and business owner. However, most women strive to make a better life for themselves and their family, therefore, they find themselves working from home for someone else or for themselves.

After I had my first child, I was content with being a stay-at-home mom, but began to want to feel more vital (as if rearing 2 children wasn’t enough) so I began to fall in love with the idea that if I became a mompreneur, my children would grow up to learn through observation that I’m not just a mom, and that no matter what they face in this life, the sky is the limit and they are always capable of more. 

My first thought was “how am I going to start this business with a three year old toddler and a new born?” The business that I wanted to start wouldn’t allow for taking small children along. After careful consideration, I decided to grow my business slowly because development had to be planned around rearing my children. So the older that they became, the more free time I would have to dedicate to the growth of my business.

Key factors when considering your business venture: 1) envision a solid business idea; no narrow vission allowed [it may not be a model idea that’s never been thought of, but it’s what you desire to do] 2) create a business plan [financial education is power--take a class if needed, but you need to learn how money works, create a plan and be decisive] 3) be dedicated to your profession [if you aren’t dedicated, don’t expect anyone else to pound out the pavement to make you successful] 5) Work smart not hard [Exercise your brain and find a nitch, you don't have to have a passion for the business just the business owner] 4) don’t be afraid to soar [fear or greed can't be your primary reason for making money. What you believe to be a grand idea may not work the first time, but there are always other options; franchise, new business model]. With that said, recover and ascend again. Lastly, never be afraid to share information with other entrepreneurs because you never know what valuable resources you can gain from a conversation.